Real Estate Referral Programs

Establish specific measurable goals—such as creating a certain number of monthly seller leads—or a particular number of referrals as a part of its closed business.

Select rewards that apply to your audience. Cash can be effective in some situations, while personalized gifts or donations to charity can sometimes provide greater long-term goodwill. Non-cash items can also help avoid any issues with compliance.

Specify clearly who is eligible to refer and what constitutes a legitimate lead. Indicate specifically when rewards will be given, at contract signing, or at closing. Simple and transparent criteria will make the criteria more palatable.

Ensure your referral program is totally aligned with your brand identity. Add your logo, color scheme, and even use a dedicated QR code across closing packets, digital templates, and social media profiles. Make it easy to find and easy to use.

Introduce your referral program in every communication opportunity you have. Mention it in follow-up emails and provide QR codes on your marketing collateral; tell your entire team to always remind every client at every opportunity, etc.

Schedule time to review your performance metrics regularly. Find out who each reward is generating the most action from, which agents are generating the most referrals, and adjust your strategy accordingly.

Make sure both the referrer and the other party involved receive value. For example, both parties can get a $25 monetary reward or other value.

Ask for the referral right after a successful closing, at the peak of client satisfaction, when the client is the most happy.

Continue requesting referrals after you have captured your client's happiness by including the request in your email signature, newsletters, and holiday greetings. Give your request visibility by requesting referrals at the same time, consistently and regularly, so the referral/review request is not forgotten or a "thing of the past."

Recognize the clients with the most referrals in newsletters and in the office in the form of worker leaderboards! Create achievement badges, such as "Neighborhood Connector" badges, to highlight a client's referral participation that builds on itself. At FullThrottleReferral, we understand the urgency of real estate transactions. Our system can be installed and used very quickly, branded for your business, and provides measurable results. Some businesses see over 11,000 referrals per year by simply making sharing a referral painless and easy! With the Basic plan, a business can get started without spending a penny and can grow and expand as the results grow. The next qualified lead is probably already in your network, and FullThrottleReferral promises to capture it!